Luxury clubhouse

Pain point:

Clubhouse services suffer from homogenization—offering similar offerings in wine, dining, and spa—while lacking innovative, health‑focused social experiences. Members seek “effective relaxation” rather than passive entertainment, eschewing hangovers and physical strain, and demand a multifunctional space that seamlessly blends social interaction with deep recovery.

Solution:

① Offering a new way to relax without any burden: enjoy quiet, restful conversations or engage in individualized deep recovery within the cabin, leaving feeling refreshed and revitalized.
② Small-group oxygen therapy experience (with options for dual cabins or row‑style setups), offering a relaxing yet social setting that creates a memorable highlight.
③ The clubhouse will be upgraded from an “entertainment‑focused” to a “recovery‑oriented” high‑end community space, enhancing members’ sense of identity.